WOODBURY, Minn.--(BUSINESS WIRE)--Patron Points, a leader in loyalty and customer engagement technology for convenience stores, is pleased to announce it has secured a strategic growth investment led ...

Patrón is stepping into higher-proof territory with the launch of Patrón 100, a new tequila bottled at 100 proof that puts a stronger focus on both process and flavor. This is the first time the brand ...

View post: Celebrate America’s 250th With These 10 Special-Edition Bottles of Whiskey and Wine. Hurry, They Won’t Last Long Long before he ever made tequila, David Rodríguez García was paid to protect ...

The release skips Patrón’s usual blend of roller-mill and tahona distillates, using only tahona-crushed agave fermented with fibers. Gina Pace is a journalist and editorial strategist with 20 years of ...

If you purchase an independently reviewed product or service through a link on our website, Robb Report may receive an affiliate commission. Here in the U.S., tequila must be bottled at a minimum 80 ...

Bryson DeChambeau had a tumultuous first round of the Masters. DeChambeau, 32, who shot 4 over par on the day, hit a patron with a tee shot on the sixth hole before later struggling to get out of a ...

The arrest of Alberto del Río comes at a time when his public image was already under scrutiny due to past personal and professional controversies. Mexican professional wrestler Alberto del Río, ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Patrón is turning to Hollywood for its biggest advertising campaign ...

Guillermo del Toro's most recent film, "Frankenstein," just won three Oscars. But he's already moved on – to a tequila commercial. The famed filmmaker has directed a cinematic short film called "The ...

Patrón is drawing parallels between del Toro’s filmmaking pedigree and the care it puts into its premium tequila with “The Perfect Pour.” Del Toro has created video content on behalf of the brand ...

A-listers toasted to Music's Biggest Night with The Golden Record, the official cocktail of the 2026 Grammy Awards by Patrón Tequila. Here's how to make it at home. By Erin Lassner E-Commerce Writer ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The Golden Record will be served at the Grammy Awards on ...