Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood. Many brands assume segmentation is only for “big companies” with massive teams ...

In April 2025, Comcast President Mike Cavanagh bemoaned that the company’s cable broadband division was “not winning in the marketplace” amid increased competition from fiber and fixed wireless ...

USA TODAY and Plant-A Insight Group have partnered to identify financial services companies with the best customer service. The list honors the top 500 companies in the sector. Managing finances can ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...

Chewy, Navy Federal Credit Union and Aldi lead a group of 750 companies recognized for delivering the best customer service in America, according to a study by USA TODAY and its research partner Plant ...

Guests were sent scrambling on Nov. 9 when the hotel-and-apartment rental company Sonder abruptly shut down during their stays. Their keycards suddenly stopped working, locking some customers out with ...

Empathy was once considered too soft and squishy for the world of work, but decades of research have shattered that myth. Empathy includes three pieces: sharing others’ experiences, trying to ...

The results are in. McDonald’s latest earnings report sheds light on industry traffic trends that point to the growing divide among U.S. consumers—as the wealthiest Americans continue to spend and eat ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Abstract: Customer segmentation is a method that uses un- supervised machine learning to segment customers by common characteristics, behaviors, and wants. This technique enables companies to market ...