NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen’s The Gauge
Disney Gets a Boost from ‘The Oscars’ and a Record-Setting Streaming Month, with ‘Paradise,’ ‘Grey’s Anatomy,’ ‘Zootopia 2’ ...
New York – August 28, 2023 – Nielsen, a global leader in audience measurement, data, and analytics, today released its 2023 State of Play report outlining new findings on the fast-evolving streaming ...
New York – October 18, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around ...
As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our ...
NEW YORK – December 18, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabilities in their Outcomes measurement suite. By ...
NEW YORK – January 27, 2026 – Nielsen’s December 2025 Media Distributor Gauge highlights lifts for distributors airing key sports events and movies, both of which drove record-breaking viewership ...
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report NEW YORK – March 12, 2025 – Gracenote, the content data business unit of Nielsen, released a new ...
New York – February 4, 2026 – Ad supported television represented 74.2% of overall TV viewing in the fourth quarter 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage ...
Nielsen creates secure, efficient access to respondent level analytics from big data sets; leverages Snowflake to power data sharing platform NEW YORK – June 14, 2023 – Nielsen, a global leader in ...
AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing. What started as a new technology has quickly become a core strategic need for businesses worldwide. From predicting which ...
Alpro’s goal was to drive profitable sales growth by owning key moments of their audience and guide them from discovery to consideration and ultimately to purchases. Pinterest, in turn, set out to ...
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