A new season of Nature is on the way, and it’s shaping up to be a wild adventure. For the natural history series’ 45th season, PBS is partnering with Sesame Workshop, BBC Studios, and more to bring ...

The Toy Book®, The Official Trade Publication Serving the North American Toy Industry since 1984™, reveals the winners for its second annual Pulse of Play Awards™. After a breakout debut, the Pulse of ...

Here are some licensed toys from the 1996 archives of The Toy Book whose properties may still be making waves 30 years later.

Presented by Informa Markets’ Global Licensing Group. Licensing Expo and Brand Licensing Europe continue to post strong ...

In a move toward data-driven retail, Five Below has implemented a sweeping AI initiative aimed at transforming its inventory strategy. The fast-growing value retailer has partnered with invent.ai, a ...

Mattel has promoted Michael Hick to senior vice president, U.S. Commercial, tapping the longtime company executive to lead ...

Chaotic is making a comeback. The company behind the game, Chaotic Entertainment, is partnering with Panini America to officially relaunch the cult-classic TCG. “We promised the Chaotic community we ...

Pokémon fans worldwide are celebrating the 30th anniversary of the franchise, which debuted in Japan on February 27, 1996, with the launch of Pocket Monsters Red and Pocket Monsters Green. Since then, ...

Mantic Games is launching a Kickstarter campaign this fall for the official licensed Plants vs. Zombies: The Board Game.

When you think about licensing, you’re probably imagining Mickey Mouse on a T-shirt or a cool plush toy, but licensing is so much more than that. For brands and companies with valuable IP, licensing ...

From new twists on classics to trend-driven collectibles, 2026 is packed with toys that blend nostalgia, innovation, and playful design. With the LA Fall Toy Previews underway, here’s a first look at ...

So lean in. Meet fans where they are, and listen to them when they tell you where they are willing to put their money. While ...