Scroll through social media long enough and a pattern emerges. Pause on a post questioning climate change or taking a hard line on a political issue, and the platform is quick to respond—serving up ...

Emily is a thought leader in Digital Journal’s Insight Forum (become a member). Social media can make or break a brand. From the potential to go viral and increase brand awareness to the ability to ...

Human social learning is increasingly occurring on online social platforms, such as Twitter, Facebook, and TikTok. On these platforms, algorithms exploit existing social-learning biases (i.e., towards ...

Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

For more than a decade, social media has operated under a simple economic logic: platforms capture value, while users generate it. The billions of posts, photos, comments, and videos that fill the ...