Google released its “biggest” update to bidding in more than a decade on Wednesday at Marketing Live 2025. Smart Bidding Exploration, a feature that uses AI within Google Ads, will now offer what ...

Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. Google announced Tuesday that auctions on search partner sites may use Smart Bidding instead of smart pricing ...

Are you controlling your paid search campaigns, or are they controlling you? If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. True mastery isn’t ...

Google ads is going to be recommending to advertisers to switch or supplement some of their search ad campaigns to use broad match with its Smart Bidding. Google wrote "using broad match and Smart ...

Google is rolling out a series of Smart Bidding and budgeting updates designed to help advertisers uncover new demand, capitalize on seasonal opportunities and maintain more predictable campaign ...

Google unveiled several updates around bidding controls at Google Marketing Live this week that marketers will want to be on the lookout for as they roll out into accounts over the coming weeks and ...

Google Ads announced it is launching journey-aware bidding, expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for Performance Max with product feeds and ...

Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in this case has every action labeled as a “conversion.” The conversions are form ...

Every ad platform has some degree of automated bidding. The decision to lean into giving ad platforms control over bids has gone from a hard no to “it depends.” When implemented correctly, automated ...