Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable revenue. Retail media networks operate by combining first-party ...

Last year, an estimated one-fifth of all global digital ad spend went to retail media networks (RMNs)—advertising platforms owned and operated by retailers. This year, that figure is likely to grow ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As retail media networks (RMNs) face their first major growth ...

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising ...

Mazza, Hy-Vee’s chief marketing officer and president of its retail media network, sits down with Multichannel Marketer to discuss how the grocer leverages its network of 10,000 in-store screens and ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...

Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) ...

As retail media networks overtake television in ad revenue, they are also taking a page from the way TV pitches itself to marketers. After media companies like NBCUniversal, Disney and Paramount ...

Oura is accelerating its investments in Target’s Retail Media Network and reported a successful holiday season with the mass merchant, Jeremiah Linder, Vice President of Retail at Oura, told attendees ...

In a not so distant future, LLMs may become the first stop in the online shopping journey. For Tim Peterson, Digiday executive editor, video and audio, that trend has already started. “I’m very close ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...