The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

Comcast ad platforms supplier FreeWheel is acquiring programmatic software as a service (SaaS) buying platform Beeswax. The acquisition, set to close in January, will expand FreeWheel’s programmatic ...

Given the rise of the streaming services in recent years and the increase in over-the-top (OTT) consumption, the challenge for any content provider is finding an audience. In 2021, we saw an increase ...

Programmatic advertising has evolved far beyond its origins as a niche display-buying tool. Today, it sits at the centre of ...

Disney's first technology showcase aimed to prepare advertisers and their media agencies for the upfront sales season that starts in May, though like last year, the pandemic will prevent TV networks ...

NEW YORK, May 09, 2023 (GLOBE NEWSWIRE) -- Logiq, Inc. (LGIQ), a leading provider of digital consumer acquisition solutions, reported it is saving its digital advertising clients substantial sums of ...

MrBeast is building an AI-powered creator platform that points to a more programmatic future for the creator economy. A few weeks ago, a job listing for Jimmy “MrBeast” Donaldson’s Beast Industries ...