Who in the interactive industry isn't familiar with the PointRoll children: FatBoy, BadBoy, and TowelBoy? Today, PointRoll gives birth to its fourth child TomBoy, a gender-neutral enabling technology ...

NEW YORK, NY--(Marketwired - Sep 3, 2014) - Doubling down on world-class engineering, PointRoll named as Chief Technology Officer John Galvin, who has brought technology leadership to a wide array of ...

KING OF PRUSSIA, PA--(Marketwired - Apr 3, 2014) - People are more willing than they used to be to watch long pre-roll video ads. That's just one of many findings in Benchmarks Report 2013, which ...

Adgregate Markets announced a new partnership with rich media advertising provider, PointRoll, which will embed Adgregate’s Shop Ads e-commerce technology within PointRoll ads. Read the release.

NEW YORK--(BUSINESS WIRE)--PointRoll, a Gannett Company and leading provider of digital marketing technology, today announced a strategic alliance with Tremor Video, the largest independent online ...

PointRoll recently announced results from a Ford campaign led by Ford’s agency, Team Detroit. For in-banner video ads using PointRoll technology for a Ford ‘Drive One’ campaign, “Interaction rates ...

KING OF PRUSSIA, PA--(Marketwired - Mar 4, 2015) - Are ad-interaction rates changing over time? What about brand interaction times? How should marketers respond? On Thursday, March 5th, PointRoll will ...

Mobile advertising company AdMarvel, fresh off the heels of being acquired by Opera Software for a reported $8 million plus earn-out, has teamed up with Gannett subsidiary PointRoll to launch an ...

NEW YORK--(BUSINESS WIRE)-- Business development and digital sales veteran Mitchell Kreuch has joinedPointRoll as senior vice president of sales in New York. PointRoll is a Gannett company and the ...

Confused, are you? Well, so was I until I dug deeper into SEC filings from Gannett over the last two years. In a proxy statement filed by the newspaper company this Friday with SEC, this paragraph ...