It gives me a sense of where the person focuses and where we might be able to collaborate. The “why” tells me whether they understand the thing or if they are just following the trends. Innovation can ...

Human-guided automation is the future, and knowing how to manage and optimize automated PPC campaigns is key. Here's a guide on how to do it right. With the increase in automation offered by Google ...

PPC automation has always been about efficiency. We’ve relied on scripts, rule-based optimizations, and APIs to manage campaigns at scale. These tools have been essential, but they all share a common ...

Explore Silicon Valley and you’ll see the bubble-topped Waymo minivans essentially “self-teaching” how to drive without a human in charge. In air transportation, the largest and most modern jets are ...

In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his ...

Now, that’s an attention-grabbing headline. It’s enough to send most people into a frenzied panic that, for the most part, just isn’t called for. Don’t get me wrong. I’m not screaming “fake news!” at ...