Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until July to get some cool things that go ...

The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT. Google Ads Scripts, AdWords API and the Google Ads API all were impacted by a bug that may have caused reporting ...

In the era of Google’s smart bidding, we’ve come to appreciate the power of feeding solid data to AI. But that data can do more than just improve bids. When connected to a large language model (LLM), ...

Google has confirmed that between April 25th 5:32PM ET and April 26th 3:24 PM ET there was a data reporting issue with those who pulled in data from the Google Ads and AdWords API or Google Ads ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...