Active International Deploys Comcast AdFusion to Automate and Scale Broadcast Advertising Operations
DENVER, June 22, 2026 /PRNewswire/ -- Today at the Cannes Lions International Festival, Comcast Technology Solutions (CTS) announced that Active International, the global media and corporate trade ...
It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has ...
In two recent interviews, Jarred Wilichinsky, Paramount’s SVP of ad operations, explained the story behind the Paramount ad experience. He discussed what it took to oversee three different properties’ ...
While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.
Google Ad Manager AI agent Ask Ad Manager launches in beta this month, using Gemini and retrieval-augmented generation over ...
In his new position, Patole is expected to oversee ad operations, indirect revenue strategies, and business advertising technology initiatives for ZEE5. Ganesh Patole is a seasoned Media Ad Operations ...
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