During a session at the Web 2.0 Summit, author and consultant Don Tapscott shared results from a research project on the Net generation, the first humans to grow up digitally. An estimated 80 million ...

In his 1997 book Growing Up Digital: The Rise of the Net Generation, author Don Tapscott predicted that the children of baby boomers would make up an enormously influential group as the first ...

Legend has it that millennials, specifically the 'Net Generation,' masterfully switch from one technology to the next. They claim that it's easy and that they can do it better than older generations.

Anyone who has a child or knows people who are between 12 and 30 years old can’t help but notice that they’re typically able to multitask and process information in dramatically different ways than ...

The way corporates brand and market themselves is changing, with the 'net generation' of the youth market at its heart. David Roman, chief marketing officer of Lenovo, the world's second largest ...