When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Meta's Advantage+ AI mangled an REI road bike ad for a week, adding extra handlebars and distorting a cyclist's face without ...

Many ecommerce brands have found success using Meta ads. However, many of these brands don’t understand the formatting details that, when used correctly, can drive better results. For context, Meta ...

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs ...

Meta will soon show ads and other content to users based on their interactions with the company's digital assistant and other products powered by artificial intelligence. The company said its AI ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Marketers are finding out the hard way that Meta's AI tools can churn out some very strange ads. Meta ...

Santa Clara County filed a civil lawsuit against Meta Platforms (NasdaqGS:META), alleging the company knowingly facilitates and profits from scam advertising that uses AI tools to target vulnerable ...

In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools. The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers ...

Internal documents have revealed that Meta has projected it earns billions from ignoring scam ads that its platforms then targeted to users most likely to click on them. In a lengthy report, Reuters ...