OpenTable’s new Gold Tables feature points to a broader shift in loyalty strategy. The next generation of loyalty is not ...

More than half of shoppers say they are more likely to sign up for a program during economic uncertainty, LoyaltyLion found.

Verizon Is Appealing to Longtime Customers With Verizon Shine Loyalty Program ...

Alaska Airlines just topped the charts for the 11th straight year, and its loyalty program leaves the competition behind.

Owners representing nearly 1,000 hotels demand Marriott revise the rules of its popular Bonvoy program.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

If you want free shipping, access to exclusive promotions and discounted in-store experiences, you’ll have to pay $99 per ...

With no formal announcement, the grocery giant changed how millions of shoppers can spend their rewards ...

The travel platform's new OneCircle programme offers travellers at least 10% back in reward points on hotel bookings, ...

Consumers are increasingly seeking experiences over purely transactional rewards, particularly among younger demographics such as Gen Z. Image: Shutterstock Ramadan is driving increased participation ...