PS Advisory's latest white paper details how insurers can boost underwriting profits and producer loyalty by streamlining submission processes with AI and Salesforce automation. BALTIMORE--(BUSINESS ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will those programs give them reason to stay.

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...