Your content may already be surfacing for searches you never planned for. Here's how to identify those opportunities and act ...

Recently Google announced another shift towards more secure searches. Google has removed query data from the referrer on ad clicks originating from signed in users on Google. As this data will no ...

How might Google use entities to better interpret search queries? SEO expert Bill Slawski shares information from a recent patent. A new patent from Google dated December 28, 2021, focuses on how to ...

Earlier this year, at Google’s I/O annual developer conference, the company introduced a new AI milestone called Multitask Unified Model, or MUM. This technology can simultaneously understand ...

Google’s Liz Reid recently discussed what goes on behind the scenes of AI Search and introduces a relatively new concept, Browsy Queries. Her feedback offers insights on what SEOs should be focusing ...

Google Search is experimenting with Audio Overviews for certain Search queries, the company announced on Friday. The feature was first introduced to NotebookLM, Google’s AI-based note-taking and ...

AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge ...

Google Cloud Summit came to London last week, and we took the opportunity to sit down with database execs Sailesh ...

Learn about Google Ads' latest improvements to query matching and brand controls and what it indicates about how keywords will evolve. “Today, we’re announcing updates for Search ads query matching ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Birgitta Böckeler, Distinguished Engineer at ...

There may be a bug with the Google Analytics and Google Search Console integration. The queries report within Google Analytics (Universal Analytics 3) when you connect your Search Console profile now ...