In today’s mobile-first world, the design and functionality of a company’s app can significantly affect its relationship with users. As more consumers engage with brands through mobile devices, ...

User interface design expert Billy Hollis is annoyed when he spots even tiny application tweaks that could improve the intuitive experience for users. He finds them everywhere, even in our favorite ...

What separates a good app from a great one? It’s not just functionality, it’s the way users feel when they interact with it. A clunky, inconsistent interface can frustrate users, no matter how ...

What if 80% of the steps you take to design an app’s user interface were suddenly unnecessary? Imagine a world where tedious workflows, endless iterations, and clunky handoffs were replaced with a ...

The relationship between game and player is a two way street. The information a game presents, and how the player interacts with that information, are key components in making gameplay an intuitive, ...