Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

Using a single-channel distribution strategy produces economies of scale that can improve your profit margins, but it often reduces your sales potential. Using multiple distribution channels can ...

I was standing at the top of the highest point in Africa – Mt. Kilimanjaro – with friends and clients several years ago. I considered all of the hours of meticulous planning and training that went ...

The ways in which organizations get their products to their end customers can vary based on industry, business model and financial goals. For some organizations, it may be best to sell directly to the ...

Our firm has worked with retirees for over 30 years, and it is a common practice to help our clients turn their nest eggs into a reliable retirement income stream. Investors seem to have a variety of ...

Jim Huffman, author of The Growth Marketer’s Playbook. After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes ...

Brighthouse Financial, the new company housing MetLife’s separated distribution units, will simplify its life and annuity product line and sell those products through independent distributors, the ...

Below he provides advice about how to use film festivals as a platform for your film and to land a strong distribution deal. He also outlines the various rights that you have — and tells you which ...