Do you ever feel a nagging sense of discomfort when your actions don't match your beliefs? For example, you might tell a small white lie even though you value honesty. That uneasy feeling is known as ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

Cognitive dissonance is more common than you think. In the field of psychology, it occurs when a person’s beliefs or values contradict their behavior or attitude and creates the feeling of mental ...

Do you ever get that nagging feeling of discomfort when your beliefs and actions don't quite line up? Like when you swear you'll stick to your budget but can't resist buying that new pair of shoes? Or ...

In my roles as a CIO, entrepreneur, investor and Professor (I teach a course at Berklee called “The Innovator’s DNA”), I think about innovation constantly. I know from personal experience (”What ...

You know meat is bad for the environment. Yet, you eat it despite calling yourself an animal lover. You rest all your belief on a leader despite all the facts telling otherwise. You are trying to lose ...

Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...

Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...