In the summer of 2017, I, along with my Forrester colleagues, wrote up the results of our year-long endeavor to build an analytically sophisticated, data-driven framework for emotion-led branding. In ...

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Entering a cell and watching its entire inner machinery at work, how DNA is copied, how proteins are assembled, or how it splits in two, has been, for decades, an impossible dream. Now, scientists at ...

Besides being all the rage in the industry, digital transformation is a key component to the strategy of forward-leaning hospitals and health systems today. It aligns healthcare organizations with its ...