In case you weren't already aware of the lore of The Color Factory (perhaps you took an Insta cleanse?), the first version of the exhibit was only meant to last a month; it ended up being so popular ...

Explosions of summer color are coming to New York City as San Francisco’s sold-out Color Factory pop-up installation is set to brighten Manhattan’s streets starting on August 20. A 20,000-square-foot ...

The interactive exhibition Color Factory, known for its photogenic displays and massive ball pits, is opening its third permanent location, inside Chicago’s Willis Tower. Longtime Color Factory fans ...

On August 20, Color Factory, a collaborative interactive exhibit that celebrates color and creativity, debuted 16 vibrant pop-up installations in its gigantic 20,000 square foot space in SoHo’s Hudson ...

Everyone loves a splash of color. In fact, last year Psychology Today reported that color is an important stimulus for the brain, and can enhance mood and memory, lower blood pressure, and more. But ...

The latest attraction out of San Francisco makes all other summer events seem, well, dull in comparison. The Color Factory, "a 12,000 square foot, pop-up color experience," opens Monday, August 1 to ...

A snowman greets visitors at Color Factory's Winter Colorland experience, leading the way to an indoor sledding hill, a confetti forest and more seasonal surprises. Color Factory, the vibrant ...

New York City's year-old Color Factory is a museum of sorts. But patrons quickly realize it isn't your typical museum experience. A video lays out the ground rules: Touch the art, eat the art (when ...

Miranda Priestly once famously said, "Florals? For spring? Groundbreaking." But at Color Factory, florals for spring are actually groundbreaking as the interactive art experience in Soho takes flowery ...

Color Factory, the experiential art museum that celebrates the joy of color, has announced Tina Malhotra as the company’s new Chief Executive Officer, effective November 8, 2021. Malhotra has served ...