The start of 2022 not only marks a new year but also the graduation year of the MBA Class of 2022. As they begin their last semester, we asked EC (second-year) students about their first cold call, ...

With so many forms of digital communication available, the traditional cold phone call may seem like a lesser form of gaining a sale or finding a business partnership. Some people may believe that ...

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

Cold calling is a sales strategy that involves phoning a potential customer unsolicited in the hopes of getting them to buy your goods or services. Granted, cold calling isn’t always the most popular ...