‘When you think about how much of [our revenue] is actually managed on a day-to-day [basis] by the partners, they’re massive custodians of the brand and customer success and lifetime value,’ says ...

‘It’s never been more important for us to very acutely communicate this to our partners because the stakes are so high,’ says Phil Samenuk, Salesforce senior vice president of alliances and channels ...

Most B2B companies don’t start their partner programs with a platform. They start with a spreadsheet, a shared folder, and a lot of email threads. That works at first, when there are a handful of ...